THE BLOG
#FridayFunFact2: 19% of US heads of TV households had begun watching a show after reading about it on a social network or blog.
And the type of mobile and social activities that TV viewers engage on is pretty broad and varied:
WHY SHOULD I
We believe that if you can’t measure a campaign you can’t manage it. Analytics drive the development of the correct strategy, the assessment of the deployed tactics’ effectiveness and the building of ROI models.
WHAT IS
In today’s hyper-fragmented online and mobile environment, and with audiences bombarded by marketing messages, campaigns cannot just rely on passive consumption. They need to engage the target audience to break through and generate positive ROI.
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