the marketing distillery

Engagement marketing with a focus on analytics. We integrate social media and other online tactics to maximize your ROI.

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THE BLOG

    • #FridayFunFact: LinkedIn announced Friday it has reached 300 million registered users, a jump from 277 million members at the beginning of the year. LinkedIn announced the 200 million user milestone in January 2013, which means the company has added an average of 6.6 million new users per month over the past 15 months.

      Impressive growth (and absolute numbers) for LinkedIn. Their mobile growth and focus is also to be congratulated:

      LinkedIn is growing, and the company plans to continue doing so with mobile as a focus. LinkedIn is growing, and the company plans to continue doing so with mobile as a focus. LinkedIn expects that 50% of its user traffic will come via mobile by the end of 2014, and recently added an Android app for SlideShare in an effort to build out its mobile offerings. The site already receives more than 50% of its traffic via mobile from countries like Costa Rica, Malaysia, Singapore and the UK, according to a LinkedIn blog post.

      (frm: LinkedIn Hits 300 Million Users Amid Mobile Push)

      04/18/14

  • WHAT IS

    In today’s hyper-fragmented online and mobile environment, and with audiences bombarded by marketing messages, campaigns cannot just rely on passive consumption.  They need to engage the target audience to break through and generate positive ROI.