The Marketing Distillery | Analytics-Focused Social Media Marketing

Engagement marketing with a focus on analytics. We integrate social media and other online tactics to maximize your ROI.

THE BLOG

#FridayFunFact2: Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
Another crazy online video stat (from: ComScore: Over 13 Billion Video Ads Viewed in April): obviously online video giants like YouTube have figured out the monetization angle for online videos…
05/24/13

WHY SHOULD I

We believe that if you can’t measure a campaign you can’t manage it. Analytics drive the development of the correct strategy, the assessment of the deployed tactics’ effectiveness and the building of ROI models.

WHAT IS

In today’s hyper-fragmented online and mobile environment, and with audiences bombarded by marketing messages, campaigns cannot just rely on passive consumption. They need to engage the target audience to break through and generate positive ROI.