#SaturdaySadStat: print has been in the news for a couple years as a symbol of how the new digital economy is killing old business models but this chart seems to indicate they haven’t reached the bottom yet.
We believe that if you can’t measure a campaign you can’t manage it. Analytics drive the development of the correct strategy, the assessment of the deployed tactics’ effectiveness and the building of ROI models.
In today’s hyper-fragmented online and mobile environment, and with audiences bombarded by marketing messages, campaigns cannot just rely on passive consumption. They need to engage the target audience to break through and generate positive ROI.