the marketing distillery

Engagement marketing with a focus on analytics. We integrate social media and other online tactics to maximize your ROI.

learn more

THE BLOG

    • Thanks to mobile devices, consumers now start researching retail products way before they step into a store to buy, according to a June 2014 study by Ninth Decimal. The research found that 81% of US mobile users turned to their devices to research retail items at home or work—meaning before heading to a brick-and-mortar—while 19% engaged with mobile during a shopping trip.

      Important research shows the many ways mobile affects purchases and the strength of that impact.

      (from: Mobile Affects Purchases Way Before the Store - eMarketer)

      09/29/14

  • WHAT IS

    In today’s hyper-fragmented online and mobile environment, and with audiences bombarded by marketing messages, campaigns cannot just rely on passive consumption.  They need to engage the target audience to break through and generate positive ROI.