More great research from Pew. The wearables pie charts were especially interesting.
Our recent survey with Smithsonian magazine on Americans’ attitudes toward the future of science and technology found some striking differences between women and men in their hopes and fears about the future.
We believe that if you can’t measure a campaign you can’t manage it. Analytics drive the development of the correct strategy, the assessment of the deployed tactics’ effectiveness and the building of ROI models.
In today’s hyper-fragmented online and mobile environment, and with audiences bombarded by marketing messages, campaigns cannot just rely on passive consumption. They need to engage the target audience to break through and generate positive ROI.